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Senior Search Engine Marketing Manager

SIEN is developing a variety of product & services in the virtual goods & app distribution & provisioning business. We develop our own solutions and explore unchartered territories to deliver value for our clients. On a yearly basis, we serve over 250M pieces of software and 5 billion virtual goods. The company is focused on technical excellence, with more than 2/3 of the team having a developer background.

What to expect?

A SEM Specialist at Sien is essentially handling the following main tasks:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy

What skills should you have?

The ideal candidate will have:

  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics) and advanced Excel skills
  • Experience with bid management tools
  • In love with metrics such as CTR, CVR, eCPM, dCPM, ROI, ROAS, DAU and split tests
  • Knowledgeable in online ad industry, including ad exchanges, RTB, SSP, DSP, DMP – would be a plus
  • Addicted to landing page or creative optimization techniques, A/B testing and multivariate testing
  • Great English speaking skills

The ideal candidate will be:

  • Organized because you need to keep track of multiple campaigns and relationships;
  • Not afraid of asking questions;
  • Motivated learner;
  • Great thinker, and able to think his or her way out of a problem.


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