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Digital Marketing Trainee

 

  • Creation and execution of digital marketing campaigns based on business goals;
  • Work closely with the marketing team in developing each campaign;
  • Develop promotional and informational content strategies to maximize customer retention and increase the subscribers' data base.
  • Drive and optimize key metrics as CTR, open rates, engagement and retention.
  • Create compelling content, draft copy for daily content across social media platforms like Facebook, Instagram, Google+, blog etc that builds meaningful connections and encourages community members to take action;
  • Moderate all user-generated content in line with the moderation policy for each community;
  • Create editorial calendars;
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. Maintain analytics on social media properties and develop reporting for management;
  • Monitor trends in social media, beauty, lifestyle/pop culture, and appropriately apply that knowledge to create viral content;

Requirements:

  • Bachelor's Degree, preferably in marketing, communications or relevant field;
  • 2 – 3  years of experience in social media marketing campaigns;
  • Ability to manage social media marketing programs for consumer audiences;
  • Results-driven, motivated, with great knowledge around metrics and ROI analysis;
  • Focused, with ability to thrive under pressure in a dynamic environment;
  • Digital native;
  • Written communication skills, experience in writing compelling messages to customers;
  • Strong planning, scheduling and project management skills.


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